search engine optimisation explained and what it involves

Search engine optimisation 2020 explained.

Search engine optimization is a way to develop your website to have it surface higher in the search results of different search engines like Google, Yahoo or Bing. When you utilize a search engine, complex algorithms are used to determine the order in which websites are displayed. These algorithms are identified as search engine ranking factors and can make or break an online business.

SEO is a complex process with many rules and different processes but put simply, it can be categorized into three main types, these include:

Technical SEO

This concerns the configuration, you need to organize the website to ensure the work of search engine crawlers (how search engines collect information about websites on the world wide web) would be easier. If you get the technical part of SEO correct, you should not have to process that part over. However, if you have issues with crawling or/and indexing that webpage online, it can badly impact your rankings.

On-site SEO

This has to do with the content and other elements found on a website. The central focus of on-page SEO is to present search engine crawlers sufficient signs so that they can comprehend the significance and context of the online resource, also search engines cannot analyze content like a human so it will need signals to understand what the website is about. These elements and signs include title optimizations, keywords, internal links, among other things.

Off-site SEO

This is commonly identified as link building but could be termed web site promotion because there are other ways to promote a website other than building links. Backlinks are ways to promote your website, if the links are from a high ranking website, that can greatly increase your rankings. If they are paid links or article directories links, your ranking will be negatively affected and further actions may be taken by the Search engine provider based on their guidelines.


Search engine optimisation is important because the majority of search engine users are 65% more likely to click on one of the top 5 suggestions in the search engine results from pages and good london SEO services practices improve the user experience and usability of a web site. SEO won’t help you if you don’t have great content. However, a website with good content can do well with or without SEO. Useful, well-presented and supported content is always better. If you’re still overwhelmed by the SEO process, you can hire London SEO services, like Swift SEO Direct, A London seo services company

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